These guidelines describe the visual and verbal elements that represent AVENS Energy’s
corporate identity. This includes our name, logo and other elements such as colors, and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong,
unified image of our company.
These guidelines reflect AVENS Energy’s brand, including the logo, name, colors and identifying
elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or
incorrect use of Avens Energy’s name and marks.
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. We have selected Montserrat, as the primary brand typeface.
AVENS Energy has two official colors: Vivid Tangelo & Granite Gray. These colors have become a recognizable identifier for the company. Use them as the dominant color palette for all internal and external visual presentations of the company.
WEB:  #f36d24
CMYK:  C000   M071   Y098   K000
RGB:  R243   G109   B036
WEB:  #666666
CMYK:  C060   M052   Y051   K020
RGB:  R102   G102   B102
GUIDELINES CREATED BY
The BARK Firm
CONTACT: Neil Benton
www.thebarkfirm.com
DAN MCGLADE
Owner
Phone: 307.262.0478
Fax: 307.234.7108
TRAVIS WILKINSON
Principal & COO
Phone: 307.215.6057
Fax: 307.234.7108
SCOTT GARTON
Maintenance Manager
Phone: 307.262.0515
Fax: 307.234.7108